SUVs and Bike Polo: Together Forever! (At least this week.)

Further to yesterday's post, a commenter mentioned a Toyota ad on the back cover of the current issue of Newsweek which employs seductive images of people enjoying bike polo. I also received email about it. I was curious to see it, and I thought some of you might be interested as well, so I did a little detective work. This mostly involved going to a newsstand and purchasing a copy of Newsweek. For me the revelation wasn't so much the ad as it was that people still pay for news that's printed on paper and doled out on a weekly basis. In any event, though, here it is:

The copy on the bottom explains that the Toyota Sequoia has "enough room for all your gear" and that it allows you to "focus on more important things, like having the time of your life." Apparently, somebody at Toyota's ad agency feels that enough people consider playing bike polo "having the time of your life" to warrant using it in an ad for a $35,000 automobile.

I for one find this whimsical picture of a rider on a dual-suspension, disc brake-equipped mountain bike side-by-side with another on a brakeless fixed-gear together in mallet-swinging harmony to be extremely irritating. Then again, I also find both bike polo and SUVs irritating. I will say, though, that if I had to guess which one of those riders showed up to the game in the Sequoia, I'd definitely go with the guy on the squishy bike with the Casio G-Shock.