A New Wheelset
1) Be round;
2) Have bearings (or, in Craigslist parlance "berrings") that are reasonably smooth;
3) Be round.
All of these qualities are very easily attainable using components that are readily accessible and affordably priced, and assembled correctly your wheels will be round, have bearings that are reasonably smooth, and be round--plus, as a bonus, they'll also be both durable and lightweight. However, "readily accessible," "affordably priced," and "durable" are all abhorrent to cyclists, which is why most of them spend thousands of dollars to downgrade their wheels almost immediately. Of course, the question is: "Which wheels?" Yesterday's exotica is today's "training" wheelset, and last year's "staggeringly expensive" is this year's "reasonably priced," so it's vital when purchasing wheels for the Fred in your life to get the Wheel of the Moment. Also, they have to have a cool name that looks cool in giant cool letters on the rim. That's why, for what's left of 2010, you can't go wrong with "Mad Fiber:"
I know what you're thinking: "Mad Fiber?!? That sounds like a breakfast cereal for constipated rappers!" (I can see the commercial now: "This cereal has Mad Fiber!," exclaims a delighted Lil Wayne as his thunderous bowel movement positively demolishes his toilet.) However, Mad Fiber isn't cereal at all; it's a pair of wheels that are "lighter, faster, stronger, better wheels optimized for athletes who are passionate about performance." How do we know this? Well, not only are they made with "Aerospace Engineering Rigor:"
I know what you're thinking: "Mad Fiber?!? That sounds like a breakfast cereal for constipated rappers!" (I can see the commercial now: "This cereal has Mad Fiber!," exclaims a delighted Lil Wayne as his thunderous bowel movement positively demolishes his toilet.) However, Mad Fiber isn't cereal at all; it's a pair of wheels that are "lighter, faster, stronger, better wheels optimized for athletes who are passionate about performance." How do we know this? Well, not only are they made with "Aerospace Engineering Rigor:"
(Guy in sweatshirt holds Mad Fiber wheel while his friend inserts a generic cartridge bearing, just like how NASA builds the Space Shuttle.)
But they're also "optimized:"
(Carbon is actually "optimized," not marginalized, victimized, or criticized as it is in other wheelsets.)
And, best of all, there's no rider weight limit:
This is vital, because it means even the most bloated, over-fed cyclist can "run" them. Actually, the biggest problem facing the bicycle industry today is engineering a carbon fiber wheel that can support the considerable heft of the typical "Fred," who stands to gain absolutely nothing from it in terms of performance yet insists on owning the stuff anyway. It's like Victoria's Secret having to design a line of sensual lacy undergarments for a bunch of Hell's Angels. In any case, Mad Fiber claim to have done this, and to have answered the following question:
This is vital, because it means even the most bloated, over-fed cyclist can "run" them. Actually, the biggest problem facing the bicycle industry today is engineering a carbon fiber wheel that can support the considerable heft of the typical "Fred," who stands to gain absolutely nothing from it in terms of performance yet insists on owning the stuff anyway. It's like Victoria's Secret having to design a line of sensual lacy undergarments for a bunch of Hell's Angels. In any case, Mad Fiber claim to have done this, and to have answered the following question:What if? Rather than using carbon fiber to replicate wheel components originally made of metal, what if wheel design was optimized to realize the maximum potential of carbon fiber?
Actually, when you do that, I'm pretty sure you wind up with an un-true-able rolling gimmick, like this:
Though admittedly Mad Fiber have significantly reinforced the price tag with an all-important extra structural decimal place.
Cheap bicycles are already poised to overtake pens, keychains, and windbreakers as the most popular form of corporate-branded giveaway junk in America, so be sure to act now while they still have some cachet.
The giant neck sweater--it's like a doggie sweater for hipsters!
Though admittedly Mad Fiber have significantly reinforced the price tag with an all-important extra structural decimal place.A New Bike
Are you the owner of a corporation or small business looking to make an empty gesture that evokes trendy ideas like "sustainable transport" and "supporting a healthy lifestyle?" Do you like the idea of a tax write-off and instant press? Do you use the terms "bikes" and "riding toys" interchangeably? If so, why not give the gift of a crappy bicycle?
Sure, shipping thousands of one-size-fits-few bicycles from China to America where they will spend the next 20 years slowly rusting in the garage next to that old treadmill isn't all that "sustainable," but then again if all you did was give your employees a gift certificate that let them purchase their own bikes locally you wouldn't get local news footage like this:
Sure, shipping thousands of one-size-fits-few bicycles from China to America where they will spend the next 20 years slowly rusting in the garage next to that old treadmill isn't all that "sustainable," but then again if all you did was give your employees a gift certificate that let them purchase their own bikes locally you wouldn't get local news footage like this:
Cheap bicycles are already poised to overtake pens, keychains, and windbreakers as the most popular form of corporate-branded giveaway junk in America, so be sure to act now while they still have some cachet.A Giant Neck Sweater
If you have a friend, loved one, or family member who's a "hipster," here's something you may not know: "Hipsters" are highly susceptible to neck chills, especially when they're riding their bikes. They may not use brakes, and they may have no use for bar tape, but as soon as the mercury plunges below 65 degress they will wrap up their necks like they're Michael Hutchence about to auto-erotically asphyxiate themselves. This is because they're constantly assaulting their throats with American Spirit cigarettes and cheap beer, which means even the slightest chill can induce week-long "Ratso" Rizzo-like coughing fits. So don't let your favorite hipster get cold this holiday season. Instead, go to your local bike shop boutique and buy them a giant neck sweater:
As you can see from the above photos, the hipster neck grows cold way before the rest of the body, which is why he's wearing a giant neck sweater with just a flannel shirt. Plus, hipsters also love being the world champion, so be sure you purchase a neck sweater that includes the coveted "dork en ciel:"
As you can see from the above photos, the hipster neck grows cold way before the rest of the body, which is why he's wearing a giant neck sweater with just a flannel shirt. Plus, hipsters also love being the world champion, so be sure you purchase a neck sweater that includes the coveted "dork en ciel:"
("I'm the world champion of having a warm neck!")
A Giant Neck Tattoo
If you have a friend, loved one, or family member who's a "hipster," here's something you may not know: "Hipsters" love neck tattoos. A neck tattoo is like a regular tattoo, only it's more authentic because it's worn on the neck, as the name suggests:
Prior to the advent of the neck tattoo, the knuckle tattoo was the authentic hipster tattoo of choice. However, there are two problems with knuckle tattoos: 1) Too many people have them now so they've officially become "uncool," like tribal bands and "tramp stamps"; and 2) They limit the number of characters in your message to multiples of five. Neck tattoos, on the other hand (so to speak), are still unusual enough among people with liberal arts educations that they will attract a second look at the bar. However, you should keep in mind that, even though you can technically incorporate any text you want into a neck tattoo, there are informal rules that govern what constitutes an acceptable "hipster" neck tattoo message. Since putting a tattoo on your neck is a big commitment, the message should have an inverse relationship to this level of commitment and be something indifferent or even inane. This underscores how daring the "hipster" is, and how blithely he or she approaches important decisions. Appropriate neck tattoo messages include:
I for one would be thrilled if sack racing were to replace the cycling leg in triathlons, if only because the remount porn would be even more entertaining. Watching people attempt to straddle pro-level time trial bikes is amusing enough, but watching them struggle and flail as they attempt to step into $2,000 carbon fiber potato sacks would be positively sublime.
"A-Okay"
"Whatevs"
"Meh"
"My parents sent me to Sara Lawrence College and all I got was this stupid neck tattoo."
So make sure to get your favorite hipster a neck tattoo now, while they're still edgy enough to evoke prison. (Or at least a state-run institution, like UC Berkeley.) It's the perfect permanent undershirt for that giant neck sweater.
Something to Make Cycling Less Enjoyable
There are a lot of problems with cycling, but probably the biggest one is that it's tremendously enjoyable. It's cheap, it's easy, and there's only a simple machine between you and the road. Over the years, people have come up with many ingenious ways to make the whole endeavor less enjoyable and more "serious." Some use electronic monitoring devices that constantly inundate them with data that quantifies their poor performance; others remove the brakes from their bicycles so they have to writhe and backpedal and skid to a stop. But few of these methods are as absurdly sublime as PowerCranks.
PowerCranks are like ordinary cranks, only they're far more expensive, and they don't work. Here's a compelling video which shows PowerCranks in action:
The key to PowerCranks is that they allow you to pedal with both legs on the same plane, so that you look like a kangaroo in a hurry:
This can result in tremendous performance gains for amateur cyclists, though these gains are more mental than physical. This is because, for some reason, mediocre cyclists think that doing something pointless and inconvenient during the "off-season" will somehow allow them to to dominate their hobby next year. And what could be more pointless and inconvenient than riding on broken cranks? Basically, the more irritating the training tool is to use, the more effective it is, so at this rate I expect PowerCrank unicycles to be the hot "training" set-up for 2011.
Of course, PowerCranks do have tremendous physical benefits to athletes who compete in sports that are based on producing power while keeping your legs together, like sack racing:
The key to PowerCranks is that they allow you to pedal with both legs on the same plane, so that you look like a kangaroo in a hurry:
This can result in tremendous performance gains for amateur cyclists, though these gains are more mental than physical. This is because, for some reason, mediocre cyclists think that doing something pointless and inconvenient during the "off-season" will somehow allow them to to dominate their hobby next year. And what could be more pointless and inconvenient than riding on broken cranks? Basically, the more irritating the training tool is to use, the more effective it is, so at this rate I expect PowerCrank unicycles to be the hot "training" set-up for 2011.Of course, PowerCranks do have tremendous physical benefits to athletes who compete in sports that are based on producing power while keeping your legs together, like sack racing:
I for one would be thrilled if sack racing were to replace the cycling leg in triathlons, if only because the remount porn would be even more entertaining. Watching people attempt to straddle pro-level time trial bikes is amusing enough, but watching them struggle and flail as they attempt to step into $2,000 carbon fiber potato sacks would be positively sublime. So this Christmas, give the roadie or triathlete in your live the greatest gift of all--the gift of inconvenience.
