
Few people know that Sugai was actually a member of Bush's cabinet, and in that capacity was responsible for much of our government's policy during his tenure. Trouble with other countries? Hit them with a hammer! Economy is sluggish? Hit it with a hammer! Hammer-wielding maniac on the loose? Hit him with a hammer! He also engaged Dick Cheney to help test some of those early Niner crabon fork prototypes, though the infamous "shotgun test" was not only unsuccessful but also fatal and Niner quickly removed it from YouTube. (A bit of advice: when Cheney asks, "Hey, can you hold this fork for a second?," don't agree.)
Still, you've got to admire a company willing to literally pound the crap out of its products, and I only wish Gerard Vroomen of Cervelo would do the same instead of producing fashion shows:
Amazingly, despite this display, the full pro team kit has yet to take off as casual wear.
Amazingly, despite this display, the full pro team kit has yet to take off as casual wear.
Speaking of getting new bikes and testing things, I recently received a new "test-cycle" in the form of an Electra Ticino 8D:

(Woman on Townie schleps dog in Prospect Park, Brooklyn)

(Wasn't I pretty back then?)
Whether you ride every day or go for long journeys on the weekend, the Ticino will handle it in comfort and style. Named for an Italian-influenced area of Switzerland, Ticino's design aesthetic, craftsmanship and frame integrity are inspired by the vintage Randonneur-type bikes once ridden throughout the region. Stylistically, Ticino picks up where bike builders of the '40s and '50s left off with its retro-inspired hubs*, cranksets, chainrings, tourist handlebars, forks, pedals and rims. But this thing is far from a relic. When it coms to performance, the Ticino is decked out with the latest custom Electra components and will hold its own against other sporty rides with fast-rolling 700c wheels, a lightweight frame and a host of drivetrains from single-to 20-speed. All in all, the Ticino is a fine-tuned, smooth-gliding machine that offers a comfort level no longer found in today's twitchy frames. Take your time to study the unique details of each model.
*on Ticino 18D, 20D and LUX models
In other words, it's a mass market version of all those North American Handmade Bicycle Show "Artisan Porteurs" that people who wear wool cycling caps love to ogle, but for people who think "lug" is a synonym for "schlep," Rivendell is where Archie and the gang lived, and who don't know Velo Orange from a Jaffa orange.
Anyway, I got the 8D, which doesn't have the "retro-inspired hubs" and which was fine with me because I couldn't care less what my hubs look like. Here's the way the bike looked when I pulled it out of the box:
Here's the view other cyclists will have when you're "salmoning" towards them. ("Salmon" love Electras like "Freds" love Treks):
As I mentioned, my Ticino didn't come with the "retro-inspired hubs," but it did come with other "custom Electra components," such as the TA-like (or T-Ain't) cranks:
A quill stem with a little threaded cap to cover the stem bolt:
And faux-leather grips with bar-end brake levers:
I, however, am not troubled by the facsimile aspect of the bicycle, and while the aesthetic is a little "precious" for me my first impression was that it's a very nice-looking bike. I also found it very comfortable, thought it handled well, was sensibly geared, and was even light enough for the average "wuss" to carry up and down a few flights of stairs.
But to really test it properly I had to take it "out on the town" in the manner of a typical non-bike dork simply looking to ride a comfortable bicycle from one place to another. Fortunately, fatherhood has already rid me of the extraneous portions of my dignity, and I no longer give much thought to my attire or equipment when mounting a bicycle. So, clad in a pair of homemade "shants," flip-flops, and (my only concession to foppery) a canvas bag from Rivendell, I grabbed the Ticino and set out looking like the miserable aftermath of a collision between "cycle chic" and Mugatu's "Derelicte."
My first thought was that this was a kinder and gentler sort of bicycle than I typically ride, and that it was well-suited for the kinder and gentler urban cycling offered by New York City's new lime green protected bike lanes, onto which I soon steered the Ticino:
Incidentally, you may notice that, way in the distance, there is a woman riding a mountain bike on the sidewalk. Apparently, she was too afraid to ride in the street, yet moments before I took this picture she had ridden right through that intersection against the light and was nearly hit by a car. She had a look of terror on her face the entire time, and it was as if some otherwordly force was compelling her towards death and she was powerless to resist. "Must stop at light...can't stop at light." Here she is about to do it again:
My first thought was that this was a kinder and gentler sort of bicycle than I typically ride, and that it was well-suited for the kinder and gentler urban cycling offered by New York City's new lime green protected bike lanes, onto which I soon steered the Ticino:
Shortly afterwards, I passed an excited gentleman who regarded me wide-eyed and shouted, "Is that a Schwinn?" At first I was frightened, thinking it was an enraged Grant Petersen come to tackle me from the Ticino and give it the "hammer test." I soon realized it wasn't, though, and as I passed I answered "No." Crestfallen, he reacted as though I had just called his mother a Schwinn. "Not a Schwinn!?!," he exclaimed. However, I did not have time to explain to him that it was not a Schwinn and was in fact a mass-produced facsimile of the "artisanal" retro-inspired bicycles so popular with the "bike culture" right now, and continued on.
Of course, navigating Prospect Park is one thing; hanging with the "hipsters" of Williamsburg on its eponymous bridge is quite another, and it was with trepidation that I approached its purple girders:
Of course, navigating Prospect Park is one thing; hanging with the "hipsters" of Williamsburg on its eponymous bridge is quite another, and it was with trepidation that I approached its purple girders:
Desperately, I clawed my way up to the trio of "hipsters" ahead of me:
Amazingly, I caught them without breaking my flip-flops:
Arriving in Manhattan, I decided I liked the bike. It was as comfortable as a bike needs to be, but it was in no way sluggish. I did, however, ride cautiously, and when I encountered a Mercedes with a vanity plate reading "Cupper" I kept a safe distance:
By the way, so bike friendly has New York City become that in addition to bike lanes we now have designated folding bike unfurling areas:
However, stoplight match sprints continue unabated: