The Grand (Re)Design: A New Look for Spring!

In cycling as in life, it is important to set goals for yourself. Neither endeavor is about enjoyment. Rather, both are about striving towards accomplishments that pay off in tangible form. As such, I made sure to take some time during my week off for introspection and to re-align myself with my personal goals. Fortunately, in turns out that both my cycling and life goals are one and the same: to own a state-of-the-art time trial bike like this one.



Just looking at a bicycle like this reminds me why I love cycling. First of all, whether you're tearing around Central Park with your head down as you strive for another "personal best," admiring it as you strap it to the trunk rack of your Infiniti crossover vehicle, or lying under it after you suddenly find yourself ensared in a retractable dog leash, you can be assured that your eyes will alight on a logo reminding you that you paid top dollar to ride the very best. Secondly, owning such a bike gives you automatic entree into a world in which actual riding is a small and non-essential part of the joy of ownership. Since the events that warrant a time trial bike are infrequent, you can instead immerse yourself in activities like VO2 max tests, taking it to the bike shop to have the rear derailleur barrel adjuster turned for you, and paying professionals for intimate yet legal and socially acceptable one-on-one attention.

Yes, too many cyclists have a TT bike-shaped hole in their stables, and I for one refuse to count myself among their ranks any longer. Unfortunately, prohibitively expensive bicycles don't just come up to you and place themselves between your legs like friendly dogs or people with low self-esteem. You've got to purchase them with money--like pedigree dogs or people with low self-esteem who have turned to prostitution. So in the spirit of goal-fulfillment and revenue-generation I've hired a professional to re-design this blog. Here's a sneak preview of what the new BSNYC is going to look like:

This is pretty close to what the final product will be, except you also have to imagine it flashing a lot. Of course, I realize not everybody's going to take to it right away. In fact, even I had some concerns at first. Here were my initial comments to the designer:

Which he allayed quite convincingly:

So if you don't like the re-design either, just think of it as a new Brooks saddle. Except whereas the Brooks eventually conforms to your contours and becomes comfortable, this new look will instead savagely beat your taint into submission. Which is exactly what I expect my new TT bike will do too.

See you in the park! (If I can be bothered to lift up my teardrop-helmeted head.)

--BSNYC